Fut-bol

Arsenal have just stretched their unbeaten record to 43 games. It's unbelievable, they truly are in a class of their own, yet they fail to make any sort of real impact on the merchandising market. In terms of endorsements, their stars are no where in the calibre of the Man Utd players (and explayers) who are like fifty times worse but thirty times richer. This is a rather unusual case of a football team having the skill but not the marketshare, unlike Real, who seem to have both. In terms of brand image, Man Utd leads the pack, but then again, it's really all they have left.

Arsenal is like the Michael Schumacher of the EPL, I guess they win so much that people start to ignore them. The rat race way down below is far more interesting, with Chelsea struggling to make a decent impression with their squad of superstars, Liverpool trying to drop the title of hasbeens, and Newcastle praying hard that Shearer never retires. Man Utd seem to have bedded Lady Fate, because everyone knows that they belong in the first division, and that the only decent player is Howard, who works hard in goal while his arthiritic teammates rotate faster than a merry-go-round.

To be fair though, I've been very disappointed with Liverpool and their lacklustre performances (Graz who?). They were showing so much potential two seasons ago, and now, with a new manager who promises much, delivers little, and then blames the team, I'm sure things can only get better.

My winners for the EPL this year?
Arsenal - by a mile, they're invincible.
Liverpool - I think they'll eventually come through (I had to put them somewhere otherwise Tish'd brand me a turncoat!).
Chelsea in third - money can't buy you the title, and neither can any kind of Russian mafia influence (I'm not so sure though, every chairperson has his price).
Newcastle will take the last Champion's League berth - they've been steady and with Shearer at the helm, anything's possible.
Man Utd will have to fight for fifth with the likes of Aston Villa, Southampton, and Blackburn for fifth.